As a business, content can be anything including social updates, blog posts, website copy, video ads, or promo emails. What’s important from a branding perspective is that your voice stays consistent and that you make this content relevant to your customers. According to Elite Daily, 62% of millennials say that online content makes them feel more connected to a brand. Find your brand voice, and send fun updates to your customers via the channels they’re most likely to use throughout their everyday lives.
Videos are a valuable, powerful way to tell your brand's story, to showcase your product or service, and to engage with your target audience. We're not talking infomercials here, we're talking about compelling, interesting, and emotionally engaging storytelling that can make your business come to life online. There are a lot of pieces involved in developing a compelling video, but our extensive experience has taught us how to be a lean, mean, production machine.
Both organic and paid social media techniques are essential to delivering content to your target audience. We use a variety of tools to deliver content across a mix of social networks, including Facebook, Instagram, Twitter, and LinkedIn. These tools allow us to deliver the right message to the right person at the right time. How, you might ask? We make sure you're in the loop with a content calendar that defines what goes to whom, where, and when. Learn more about our Social Media Management HERE.
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